Studio of Design and Art explores the possibilities of visual communications through both language and experiment. Our studio values play as much as thought and clarity, working in the space between. As an expression of this ethos, we encourage you to draw our header. Should you wish to share your creativity, please e-mail us at: mail@sodaa.co
Campaign, Production
Capsule, Graphics
Brand Identity
Brand Refresh, Signage, Art Direction
Brand Identity, Packaging
Brand Identity, Signage
Naming, Brand Identity, Packaging
Product Design, Packaging
Brand Identity, Packaging
Brand Identity, Creative Direction, Packaging, Signage
Brand Identity, Signage
We acknowledge that we are on the lands of the Wurundjeri people who have been custodians of this land for thousands of years, and acknowledge and pay our respects to their Elders past and present.
The work comes together, from sitting together, surrounded by references, things they like, things they made and things friends made for them. Three designers with eclectic ideas and differing approaches brought together by a huge island of desks that sits in the middle of the room. Without bay dividers there is still clear distinction in their places, even though they use the same chairs and screens. Each spot becomes a portrait of Tom, Taiki and Ryan respectively. Things collected and stored on their desks, not just for the things themselves, but for how they are arranged and displayed as well. While each desk has its own personality, the room feels pulled together like the broader work of SODAA itself.
Words by COLBY VEXLER