Le Jardin is a private creative venue in the Byron Bay hinterland that encourages people and brands to connect with their natural environment. The farmhouse and garden were designed in harmony to blend beauty and function, providing a space that feels both inspiring and grounded.

The identity mirrors the space: refined simplicity. ABC Marist, the sole typeface, anchors the system with an editorial presence that feels established and quietly ornate. The wordmark is paired with a sunflower motif that embraces seasonality and creative expression; the motif also locks with the J to form a secondary maker’s mark.

The type system flexes restraint to further inform the brand’s consideration to simplicity. Subtle shifts in case introduce gentle tension and a clear, intentional hierarchy.