
MAAP
The Eclipse capsule was created as a limited release for MAAP, a brand synonymous with performance cycling apparel and progressive design. The collection draws its name and identity from the celestial phenomenon of an eclipse, a moment of alignment, energy, and rapid transition.
At the centre of the capsule was a custom wordmark. We designed an evolution of MAAP’s core logo, reimagined to feel faster, sharper, and more directional. The Eclipse graphic extended across a tight, performance-driven product range: jerseys, bibs, gilets, and bidons.
Following the success of its debut, Eclipse returned the following year in a revamped capsule. The graphic has since reappeared across other collections and was featured as the hero artwork on their newly released Pro range.
A mark of motion. Made to move forward.
Services
Capsule, Graphics
Collaborators
Photography by Ben Clement
Photography by MAAP





