MAAP

The Eclipse capsule was created as a limited release for MAAP, a brand synonymous with performance cycling apparel and progressive design. The collection draws its name and identity from the celestial phenomenon of an eclipse, a moment of alignment, energy, and rapid transition.

At the centre of the capsule was a custom wordmark. We designed an evolution of MAAP’s core logo, reimagined to feel faster, sharper, and more directional. The Eclipse graphic extended across a tight, performance-driven product range: jerseys, bibs, gilets, and bidons.

Following the success of its debut, Eclipse returned the following year in a revamped capsule. The graphic has since reappeared across other collections and was featured as the hero artwork on their newly released Pro range.

A mark of motion. Made to move forward.

Services

Capsule, Graphics

Collaborators

Photography by Ben Clement

Photography by MAAP

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