Don’s is a natural wine bar built around a simple idea: good wine, good food, good people. A welcoming space to gather, eat, drink, and foster community.

We created an identity reflecting this ethos: understated, confident, and community-driven. The signage and glassware feature a market bag, nodding subtly to local produce and the bar’s proximity to Prahran Market. Hidden beneath each coaster is the phrase "People & Plates" – a quiet manifesto revealing Don’s true offering. Wine is just the start; what truly matters is the company you keep, and the moments shared.

The brand’s restrained visual language evolved naturally as the bar grew. Building on the market bag illustration, the flower emerged as an iconic motif synonymous with Don’s, appearing across merchandise, a refreshed coaster, and the bar’s own olive oil.