Lambert exists in the threshold between tradition and the contemporary. Behind the gates of a former tea house in Shinjuku lies a cafe, gallery, and garden. Grounded in the ritual of tea and presented with modern sensibility, Lambert embodies both tradition and progression. Its garden offers calm amid the pace of the surrounding city. This duality is reflected in the brand identity through contrasts of type, scale, and expression.

The identity is led by a type system that echoes the rigour and practice of the tea ceremony: sequence, precision and grace. Central to the system is Vincent Chan’s Quadrant Text Mono, chosen for its refined structure and contemporary dignity.

Supporting the type-led system is the brand’s hanko – a traditional Japanese stamp of personal signature. Reimagined in a contemporary context, it forms an LB monogram from rocks, symbolising Lambert’s craft embedded in the space.